![](https://cdn.myportfolio.com/701156c8-6edc-4565-9cf2-187871722eec/5486236e-f8ea-40ef-8679-fe17b3f6646c_rw_600.jpg?h=57e5d1c1437c6bcc2d52361d9fbda92c)
TofuKitty, a subscription-based cat litter product, required some personality reshaping for its general communication, from packaging to digital assets, for a more effective audience targeting.
![](https://cdn.myportfolio.com/701156c8-6edc-4565-9cf2-187871722eec/ac4e1a44-9e6d-4c4f-b020-c025c11cfabd_rw_1920.jpg?h=d8dc5d1bc98cfd346b3c05d8e56632fb)
Packaging
![](https://cdn.myportfolio.com/701156c8-6edc-4565-9cf2-187871722eec/cb6f31de-d823-4ad8-b36b-9e09665fe510_rw_1200.jpg?h=9086f1c8b1f6df35398fe988872633b9)
![](https://cdn.myportfolio.com/701156c8-6edc-4565-9cf2-187871722eec/b5aca226-34ad-43c8-92c0-a6a29739b777_rw_1200.jpg?h=2686dc73aa1355f6f3c098c520dd922d)
![](https://cdn.myportfolio.com/701156c8-6edc-4565-9cf2-187871722eec/44aa478a-1057-4fca-96ec-5e2d1293c8c8_rw_1200.jpg?h=1b5c20e45b409d5bb76915111704f508)
![](https://cdn.myportfolio.com/701156c8-6edc-4565-9cf2-187871722eec/28b8cd4b-579f-4603-8373-a143b17cf650_rw_1200.jpg?h=9f0ed34de0169471b65bdb96ec5d39a5)
Facebook ads
![](https://cdn.myportfolio.com/701156c8-6edc-4565-9cf2-187871722eec/638594a5-0181-4ec2-8ece-02f0c4ce26b6_rw_1920.jpg?h=9e277057b73ac6696a9ab3b9bafd8f4c)
Infographics
![](https://cdn.myportfolio.com/701156c8-6edc-4565-9cf2-187871722eec/769f231c-b0cb-4f53-9122-6ac1e3e65992_rw_1920.jpg?h=89b4217e3627daab02a8f236120144ff)
Lead nurture postcards
![](https://cdn.myportfolio.com/701156c8-6edc-4565-9cf2-187871722eec/d8301f2b-fa7d-40b2-8110-78fccddfc2f9_rw_1920.jpg?h=50a9419ca1bdd967ee79ba08ee1bbcb7)
Social media content
![](https://cdn.myportfolio.com/701156c8-6edc-4565-9cf2-187871722eec/d5826214-353b-4922-8729-07f621eab395_rw_1920.jpg?h=105cc8d4fc8ad19d1f1972cf9dd22b14)
E-book